A puzzling situation has been bothering many X (formerly Twitter) users in the last few hours. Subscribers to the platform’s highest tier, X Premium+ (Plus), are reportedly encountering ads in their feeds. This development is particularly unexpected, as a key selling point of the X Premium+ subscription is the promise of an entirely ad-free experience.
X reportedly showing ads even to ‘Premium+’ subscribers
Reports flooding on the social media platform suggest these ads might only be “occasional.” That is, they do not appear constantly as in lower tiers, and refreshing the page usually resolves the issue (temporarily). However, users are expressing significant disappointment about the situation. After all, the Premium+ tier is the most expensive subscription option precisely because it guarantees no ads at all. For many, paying for this premium service means a clean, uninterrupted feed. So, seeing any advertisements contradicts that core value proposition.
X Premium+ showing ads 1
X Premium+ showing ads 2
X Premium+ showing ads 3
At present, the reason behind this unexpected appearance of ads for X Premium+ subscribers remains unclear. We still don’t know if it is due to a change in X’s advertising policies or simply a temporary bug. There has been no official statement from the platform regarding these reports. Currently, X’s own subscription tier page still clearly states that the X Premium+ tier is completely free of ads. So, there is a high probability that a bug is to blame for everything.
X Premium+ tier’s perks
The X Premium+ tier offers a suite of advanced benefits designed for heavy users and professionals. Subscribers receive the strongest “reply boost,” ensuring their responses to posts gain higher priority and increased reach. It also provides the ability to write longer articles directly on the platform. This is especially useful for content creators and professionals. Access to “Radar,” an improved real-time trend detection system, allows users to quickly identify trending topics. Of course, content monetization options are also available.
Furthermore, the Premium+ tier includes “SuperGrok,” a collection of enhanced benefits for X’s Grok AI. This includes higher usage limits for Grok, access to “DeepSearch” (similar to “Deep Research” features on other AI platforms), and early access to new AI functionalities. This plan costs $40 per month for users in the US via the X website. You can also get an annual subscription for $395.00 (equivalent to $32.92 per month). Avoid subscribing through the mobile app since it is more expensive due to Google and Apple’s fees
As reports continue to surface, the community awaits an official explanation from X. Hopefully, it won’t take long for the X team to clear things up.
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Source: ndroidheadlines.com