Nowadays, most major social media platforms have some sort of subscription service that provides additional functionality. There’s Snapchat+, Discord Nitro, Meta Verified, the list goes on. What’s probably the most problematic of the services is Twitter Blue. Like the other services, it offers additional features. However, Twitter Blue could learn a few things from the other social media subscription services.
What Twitter Blue has going for it
While Twitter Blue can learn a thing or two from other services, it’s not a bad service in and of itself. If you’re a Blue user, you’ll have access to reduced ads across the platform. They’re not halved like Elon promised, however. If the 280-character limit is too claustrophobic for you, then you can write tweets with up to 20,000 characters. You can emphasize the text in those tweets by using bold and italic text formatting.
One of the most sought-after features is the ability to edit tweets. With a blue subscription, you can edit your tweets up to an hour after you post them. If you want to do away with the tweet altogether, then you can also undo sending it.
One of the more controversial features of Twitter Blue is the little algorithmic boost that users get when they sign up. This will make your posts easier to see compared to people who are unverified. That got a ton of backlash when it was first introduced, but hey, you get more engagement.
Twitter Blue has some compelling benefits that have enticed people to part with $8/month. Click the link below to read our ever-updated article about what Twitter Blue is and what it offers.
Everything You Need To Know About Twitter Blue
Twitter Blue could learn from other social media subscription services
Elon Musk, the current owner of the platform, has been placing the weight of the company on the back of Blue, and it doesn’t seem to be working out, unfortunately. When he took over the company back in 2022, Twitter Blue was quick to get a makeover, and that fed the headlines for a few weeks. Now, months later, it’s like a completely different platform.
Yet, for some reason (well, several reasons), it’s not picking up the kind of traction that Elon is looking for. The last we heard from it, the service was struggling to get more than a couple hundred thousand users while Snapchat+ just celebrated 4 million users. So, what’s keeping it down?
A full experience
It all comes down to mentality. Social media sites started off completely free. You didn’t have to pay to get a full experience. Now, however, we’ve entered a new era of social media where just about every platform has a monthly subscription service. The fact of the matter is that bringing a paid subscription service to a free platform needs to be handled carefully.
What’s the mentality behind Snapchat+? Well, free users can use the app to its fullest extent, but Snapchat+ just gives people some neat perks. You get some novel features like the ability to mark a user as your BFF, custom chat backgrounds, custom app icons, access to new features early, and more. These are neat features, but you won’t feel deprived if you don’t have them. It’s just a nice extra addition to the platform.
Free users get 100% of the Snapchat experience, and paying gives them an extra 20%. It feels like they’re adding on to an already good experience. The important thing is that the base experience is good before you pay.
What about Blue?
In the case of Twitter Blue, there’s a completely different mentality here. It’s not as out of the way as Snapchat+ or Meta Verified are. Most of the useful functionality on the platform goes to Blue users. They’ve been getting all sorts of new additions, while free users have just been left out in the dust. Free users are sitting by while every new addition instantly goes to those who pay the $8/month.
Before Elon Musk took over, Twitter, as a platform, got new features, and Blue users would get a few perks. The company would prioritize creating a full experience for all Twitter users first, then provide some neat features for Blue users. Now, in an attempt to force profitability, Elon Musk is aggressively favoring Blue.
With other services, you feel like you’re just tossing a few bucks away each month to add on to an already good experience. Twitter Blue feels more like a major subscription service. It costs as much as a monthly subscription to Hulu, and so much of the core functionality is hidden behind the paywall.
That’s bad because Twitter used to be entirely free. Suddenly, it’s like “I know that you’ve enjoyed this platform for years and the plethora of new features. However, if you want to continue getting a full social media experience, that will be $8, please”. It feels like Twitter is charging just for a social media experience in the first place.
Blue should get back to basics
With the current situation, it’s unlikely that Twitter will go back to its $2.99/month price. Twitter Blue is set up to be the bread and butter of the platform. This means that it needs to cost more than other services. That’s one thing that we can say to Twitter’s credit. While this is an aggressive push for revenue, it’s still valid.
However, it’d help if free users didn’t feel like they needed to pay a monthly subscription to feel like they’re just getting a social media experience. It’s a bit of a smack to the face knowing that you’ll be paying a monthly fee just to get the kind of attention that other platforms give for free. That doesn’t entice people to fork over money, it entices them to hop over to other platforms.
If Twitter could go back to focusing on providing a social media experience, maybe Blue could have more users. They’d feel like they’re adding on to a strong experience instead of paying $8/month for the basics. Twitter Blue could learn more from what the other social media platforms are doing, and that might turn its fortunes around.The post Twitter Blue could learn from other social media subcription services appeared first on Android Headlines.

Source: ndroidheadlines.com