The fierce rivalry between Apple and Samsung is back. And, this time, the battlefield isn’t the app store or camera specs—it’s the screen itself. For years, the traditional “slab” smartphone ruled the market, but recent trends show that Galaxy foldable phones are starting to change the game. The success of these devices led to a growth in Samsung’s phone market share in the US.
Samsung gains US market share for Q2 2025, driven by foldable phone sales
New data reveals a notable shift in the US smartphone market. In the second quarter of this year (Q2 2025), Samsung’s market share rose from 23% to 31%, while Apple’s dropped from 56% to 49%. This isn’t a coincidence. Samsung recently launched new foldable phones, like the Galaxy Z Fold 7, which turns into a small tablet, and the Z Flip 7, which offers a nostalgic flip-phone design. These innovative devices are making a splash, gaining momentum and positive social media buzz for their improved durability. In fact, one user’s video of him bending a Samsung Galaxy Z Fold 7 over 200,000 times went viral. Things like these are helping to change the public’s perception of foldable phones.
Samsung has been a trailblazer in this space, and it’s paying off. The company’s foldable phones have become a highly profitable venture. Currently, they account for a significant portion of its high-end revenue despite being a smaller percentage of its overall sales. Beyond their improved designs, these devices also give Samsung a competitive edge with new AI features. The larger screen of a foldable is ideal for tools like Google’s circle-to-search and for multitasking.
Apple working on its own foldable iPhone
But don’t count Apple out just yet. True to its strategy, Apple has a history of waiting for a new technology to mature before entering a market. This “late-mover advantage” allows the company to refine a concept and deliver a polished product from the beginning. As one analyst noted, Apple’s approach is to be “watchful, seeing a mature technology, knowing that there are no big roadblocks… and then moving ahead.”
Analysts believe Apple is preparing to make its move. There’s a rumored foldable iPhone expected to launch as early as 2026. This device, likely to be called the “iPhone Fold,” aims to be the most expensive phone ever. It will directly compete with Samsung’s top-tier models in this section.
The battle is just beginning. The foldable market is growing rapidly, and both companies are in a race to define the future of what a smartphone looks like. For years, the classic rectangular design dominated. However, Samsung’s push and Apple’s upcoming entry could finally make the foldable phone a mainstream reality.
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Source: ndroidheadlines.com