California bans noisy ads on streaming platforms like Hulu, Amazon Prime Video, Netflix, and YouTube. They can no longer increase volume during commercial breaks when streaming content. California State Senator Tom Umberg introduced the bill (576) in February, citing a complaint from one of his staffers about the loud volume of streaming advertisements during the sleep of his newborn. Thanks to the new order, this is now finally a law in California.

California bans noisy ads on streaming services

California Governor Gavin Newsom signed the new law on Monday. As per it, advertisements must air at the same volume as the content streamed on the provider’s platform. This will take effect starting from July 1, 2026. This means there should be no louder advertisements during commercial breaks in the future.

In a statement after the bill was signed into law, Umberg said that this was inspired by “every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work.”

It comes into effect from July 2026

The legislation is modeled on the Commercial Advertisement Loudness Mitigation (CALM) Act. This enforces ad volume restrictions for TV broadcasters at the federal level. Considering California’s influence over the US entertainment industry, there’s a chance the new law may set a national standard eventually.

“By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010,” said Newsom in a statement.
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Source: ndroidheadlines.com