If we look at the worldwide market share, Sony Xperia devices don’t have a noticeable share overall. The segment is primarily dominated by Apple and Samsung. And Sony didn’t even try to make the Xperia devices mainstream. However, its CFO says that regardless of the market performance, the Xperia smartphones are very important to the brand.

Sony CFO says that Xperia smartphones are very important to the firm

Despite having a not-so-good market share, Sony seems to be pretty confident with the Xperia smartphones. The devices, in the first place, are targeted toward a niche. Preferably, those who want an advanced camera setup with a fully manual control option on the smartphone.

In the recent presentation of the company’s financial report, the CFO of Sony, Lin Tao, addressed the current state of Xperia devices in the market. He says that “Xperia smartphones are a very important business for us.“

The brand says it values its smartphone business

The official further added in the statement that “communication technology is a crucial technology that Sony has cultivated for a long time. We also want to continue to value our smartphone business.” He also says that “communication technology is used in areas other than smartphones.”

It’s noteworthy that Sony Xperia devices’ market performance has been very weak, especially in recent times. The manufacturer lost significant market share in its homeland, Japan. The company also nearly exited the market in the US.

Some rumors also pointed out that Sony might soon exit the smartphone business in Europe. But it turns out, the brand seems to have different plans. It is going to give up these efforts early and seems to be determined with its plan. Will Sony have a long-term plan to come back strong later? Only time will tell. Let’s hope this is the case, since more competition benefits consumers.
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Source: ndroidheadlines.com