At the recent Made by Google event, the company did more than just unveil its latest Pixel phones. We not only met the new Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. The company also took the opportunity to draw a clear line in the sand. Google basically used the spotlight to highlight the notable differences between its own approach with the Pixel 10 lineup and Apple’s.

Throughout the presentation, Google executives made a series of subtle but direct jabs at Apple. They framed their new products as a different and better way forward.

Google boasts about the Pixel 10 series while subtly criticizing Apple’s approach

The most classic shot came in a conversation about what prevents people from loving their phones. The answer was familiar to tech enthusiasts: the “walled garden.” This classic criticism of Apple’s closed ecosystem was a clear reminder of the fundamental difference between the two companies’ philosophies. While Apple controls every aspect of its user experience, Google’s Android is presented as an open, more customizable platform. This gives users more freedom to explore.

The AI ​​race also provided a moment for Google to land a jab. In a clear reference to a rival’s delayed AI features, a Google executive spoke of “a lot of hype about this, and frankly, a lot of broken promises too” (via PhoneArena). This marks the contrast of the future promises of others with the Gemini-powered features that Google is already shipping on its new Pixel devices.

Google praises its live presentation amid fan criticism

Lastly, the live nature of the event itself became a point of pride. In a world where many major tech announcements have become polished, prerecorded films, Google called the live presentation a “game-changing launch event.” The company opted for a presentation where even comedian and presenter Jimmy Fallon was present. That said, although Google sells this as a positive, the event has actually received multiple criticisms from fans who found it “cringy.”

Be that as it may, the tech rivalry in the mobile segment is as heated as ever. The stage is set for what is sure to be an interesting second half of the year for smartphones.
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Source: ndroidheadlines.com