{"id":12054,"date":"2023-03-30T20:36:03","date_gmt":"2023-03-30T18:36:03","guid":{"rendered":"http:\/\/plus.maciejpiasecki.info\/index.php\/2023\/03\/30\/microsoft-will-place-ads-in-the-bing-ai-chatbot\/"},"modified":"2023-03-30T22:10:42","modified_gmt":"2023-03-30T20:10:42","slug":"microsoft-will-place-ads-in-the-bing-ai-chatbot","status":"publish","type":"post","link":"https:\/\/plus.maciejpiasecki.info\/index.php\/2023\/03\/30\/microsoft-will-place-ads-in-the-bing-ai-chatbot\/","title":{"rendered":"Microsoft will place ads in the Bing AI chatbot"},"content":{"rendered":"<p>With over 100 million daily active users, Microsoft\u2019s Bing AI chatbot has single-handedly brought Microsoft back into the browser wars. However, running an AI chatbot is still significantly more expensive than traditional searches. Therefore, to offset these costs, Microsoft has started incorporating ads within the Bing AI chatbot\u2019s responses, linking to relevant products and services. Although the ads are currently appearing for a limited number of users, they may become common in the near future.<br \/>\nIn a blog post announcing this decision, Yusuf Mehdi, Microsoft\u2019s corporate VP for Search and Devices, acknowledged that they are exploring additional capabilities for publishers, including over 7,500 Microsoft Start partner brands. These capabilities involve placing ads in the chat experience and sharing the ad revenue with partners whose content contributed to the chat response. The company is also considering displaying additional links from an advertiser\u2019s website when a user hovers over a link.<br \/>\nBesides ads, Microsoft is also considering adding rich captions from its Start personalized news feed publishers next to the Bing AI chatbot\u2019s responses. This would provide users with additional context and potentially increase engagement with the chatbot.<br \/>\n\u201cFor our Microsoft Start partners, placing a rich caption of Microsoft Start licensed content besides the chat answer helps to drive more user engagement with the content on Microsoft Start, where we share the ad revenue with the partner. We\u2019re also exploring placing ads in the chat experience to share the ad revenue with partners whose content contributed to the chat response,\u201d reads Microsoft\u2019s blog post.<br \/>\nBalancing monetization and the user experience<br \/>\nMicrosoft\u2019s decision to monetize its chatbot is not unexpected. As Mehdi notes, the chatbot has attracted a significant number of new users to Bing, presenting a valuable opportunity for advertisers. However, the company\u2019s current implementation looks half-baked, as it\u2019s not always clear what the chatbot is advertising.<br \/>\nIn one example, it is unclear whether TrueCar is selling the car and paying for placement on searches for new Hondas or if it is just a reference or price-checking site that pays to be the preferred provider of car prices to Bing. We\u2019ll have to see how this advances over time.<br \/>\nThe post Microsoft will place ads in the Bing AI chatbot appeared first on Android Headlines.&#013;<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/plus.maciejpiasecki.info\/wp-content\/uploads\/2023\/03\/AH-Bing-logo-2023-image-1.jpg\" width=\"1600\" height=\"900\">&#013;<br \/>\nSource: ndroidheadlines.com&#013;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over 100 million daily active users, Microsoft\u2019s Bing AI chatbot has single-handedly brought Microsoft back into the browser wars. 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