\nCarl Nordenberg, head of Samsung MX for Southeast Asia and Oceania (SEAO), talked about how the brand views mobile artificial intelligence, its main goals, and what we can expect in the future.
\nSamsung, proud to be a pioneer in mobile AI implementation
\nThe executive was asked about the evolution of smartphones in the current AI revolution. Nordenberg expressed pride that Samsung is among the pioneers in implementing the technology in its Galaxy phones and tablets. The company began this journey with the launch of the Galaxy S24 series in 2024. Since then, the Galaxy AI suite has reached other flagships, mid-rangers, and even low-end devices, both old and new.
\n\u201cOne year on, I\u2019m glad to say that we\u2019ve reached a point where AI is no longer a futuristic technology, but something that\u2019s built into the devices we use every day,\u201d Nordenberg stated. \u201cAnd we\u2019re just beginning to see AI\u2019s true potential!\u201d He added.
\nThe executive also addressed consumers\u2019 priorities when choosing a new smartphone in today\u2019s market. Nordenberg listed five key aspects: advanced camera features, integrated AI capabilities, improved durability, long-lasting battery life, and high-performance processing for AI and gaming. Yes, he claims that AI has already become a priority for smartphone users. This contrasts with the situation 18 months ago, where many wouldn\u2019t even consider it, according to Nordenberg.
\nAn AI that learns and adapts to you
\nThe Q&A touched on the topic of personalization in the context of mobile AI. For Samsung, this means AI \u201clearning\u201d about you, your tastes, and your usage patterns to offer you truly useful features and suggestions. Nordenberg gives the example of Now Brief, the Galaxy S25 feature that offers personalized tips throughout the day. It considers multiple parameters and learns from the user to provide suggestions, shortcuts, and data that become more useful over time.
\n\u201cThe real breakthrough comes when AI understands not just what you do, but the context around it.\u201d
\nBoosting the camera experience with AI
\nHow relevant is AI to mobile photography? The executive received a related question and discussed Samsung\u2019s approach. The company doesn\u2019t want AI to significantly change the experience of taking photos and videos. On the contrary, it wants to seamlessly integrate it into your everyday experience but offer more control options with a few simple taps.
\n\u201cTake features like Object Eraser, Best Face, and Audio Eraser\u2014 these are AI-enabled innovations that don\u2019t interfere with how you capture the moment, but they give you unprecedented control over the final image or video from your fingertips.\u201d
\nIn the age of AI, privacy is a top concern. After all, AI models thrive on data, and much of this data comes from users. Some people don\u2019t like feeling they\u2019re constantly being \u201ctracked.\u201d Nordenberg answered a question about how Samsung balances personalization with privacy concerns.
\nAccording to the executive, the company\u2019s focus is on transparency and control options. First, the company tries to be as clear as possible about the collection and use of data. If you would rather not participate in AI data collection, you can disable cloud processing. That said, disabling this option impacts some AI-powered features\u2014primarily those that rely on cloud processing. They may perform worse or not work at all. However, if privacy is what you want, there are sacrifices you must make.
\n\u201cAs such, we want to give users the flexibility to customize their privacy and security settings, exactly according to their preferences. Users can decide which Galaxy AI feature to operate on their device, with the option to opt out of cloud-based processing.\u201d
\nSamsung\u2019s vision for the future and evolution of mobile AI in the coming years
\nNordenberg concluded the Q&A session by answering questions about the evolution and future of mobile AI. Samsung projects that multimodal capabilities will be at the forefront. AI platforms and services will be able to handle more input types in all formats. This also includes real-time features, such as Gemini Live\u2019s \u201cwith Camera\u201d mode.
\nHe also said that the democratization of mobile AI will be key going forward. \u201cMost importantly, AI will become more democratized. Advanced capabilities that once required specialized knowledge or expensive hardware will become accessible to everyone through their smartphones. This democratization of AI has the potential to level the playing field and empower people in unprecedented ways,\u201d Nordenberg stated.
\nThe post Samsung’s vision for the future of mobile AI disclosed in Q&A round appeared first on Android Headlines.
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\nSource: ndroidheadlines.com <\/p>\n","protected":false},"excerpt":{"rendered":"