\nThe post Xbox’s new rival is TikTok, not PlayStation or Nintendo appeared first on Android Headlines.
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\nSource: ndroidheadlines.com <\/p>\n","protected":false},"excerpt":{"rendered":"
Xbox has a new rival in town, and you might be surprised to know that it\u2019s TikTok, as well as movies, that keep the Head of Xbox Game Studios up at night. Not PlayStation, not Nintendo. A social media application available on Android and iOS, and those motion picture films that you used to flock to theaters to see, but can now more easily than ever before watch from the comfort of your own couch.<\/p>\n
It\u2019s likely strange hearing that a video game company isn\u2019t considering other video game companies its competitors anymore. That\u2019s understandable. Xbox targeting TikTok and movies as its new rivals probably feels entirely random. As random as it might feel, if PlayStation were to stop competing with other video game companies and start targeting fast food chains. On a surface level, it doesn\u2019t make any sense. But if you dig a little deeper, you can start to see the direction that Xbox is probably taking, in addition to the reason it\u2019s taking it.<\/p>\n
Xbox probably sees TikTok and movies as its new rivals because it\u2019s competing for your time<\/p>\n
To be clear, this has always been the case. Video games are a form of entertainment, and as long as they\u2019ve been around, they\u2019ve had to compete for your time with any other form of entertainment. So, that\u2019s not an entirely new aspect of things. However, things have changed quite a bit. Now more than ever, entertainment through mediums like movies and TikTok is commanding the time of everyone, from teenagers to full-blown adults.<\/p>\n
TikTok consumption is on such a massive scale that it wouldn\u2019t be surprising to learn if some users were avoiding all other forms of entertainment to scroll through new clips. There likely are some users out there who are like this. Microsoft and its Xbox team appear to think so, and this is likely a big reason why it considers TikTok one of its new main rivals.<\/p>\n
This is just speculation, of course, but it\u2019s the most reasonable assumption that can be made. TikTok, movies, and streaming video make up a huge chunk of media consumption these days. Naturally, Xbox wants users to spend time playing games as opposed to watching videos. So, it\u2019s setting its sights on those types of services.<\/p>\n
The Xbox, as we know it, has changed forever<\/p>\n
The days of Xbox being the third console behemoth in the market are long gone. This console platform of the early 2000s and 2010s has transformed into something entirely different. It\u2019s not dead per se, but it\u2019s certainly dead in the sense that the Xbox that fans have loved for two decades isn\u2019t the same. Not only is Microsoft now targeting social media apps as its new rival, but its Xbox consoles won\u2019t be traditional consoles anymore. The next Xbox will reportedly be a Windows gaming PC with an Xbox UI layer on top. It\u2019s a new age for Xbox. For better or worse, this is the path Microsoft has chosen to take.
\nThe post Xbox’s new rival is TikTok, not PlayStation or Nintendo appeared first on Android Headlines.
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\nSource: ndroidheadlines.com
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